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Makeup Trends to Follow This Summer  


It’s the most wonderful time of the year! No, not Christmas – it’s summer, of course! In the words of author L.M. Montgomery: “That is one good thing about this world … there are always sure to be more summer.”

And in the spirit of rebirth and fresh blooms, the latest makeup trends for this season are equally bright, bold and simply beautiful!


The freshest skin this summer is bronzed and very subtly contoured. As we finally emerge from the icy chill of winter, why not add a sun-kissed shimmer to your face and décolletage? We love the rich metallic tones of the Fenty Beauty Match Stix Shimmer Stick as well as the Bronzer from Beauty and The City, the Hoola Glow Jumbo. Then again, you can make like Selena Gomez and infuse some sun into your complexion with the Antioxidant-Rich Beauty and The City Bronzer tint. Whichever you choose, be sure to apply to all areas that reflect the sun – cheekbones, browbones, jawline and finally the collarbones.

The Beauty and The City Lip Gloss will bring a natural shine to your lips.

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Following in the same shimmery palette, the trend for eyelids this summer is gold all the way. Go for a barely there, light dusting like the super-affordable, TikTok-approved E.L.F. Cosmetics Bite Size Eye Shadow Palettes in Cream & Sugar. Or, take your cue from Kylie Jenner and go full disco diva with a dramatic gold-plated cat eye. The sensational Kylie Cosmetics 24K Birthday Collection Pressed Powder Palette comes with 24 shades to choose, each in one of four finishes – shimmer, matte, metallic or glitter.


The fascination with all things 90s continues on and this summer is no exception. Keen to get in on the look? Consider an ombre effect to really amp up the effect. Use a lip pencil in a color two shades darker than your natural lips and trace the outline to trace their natural shape. Follow with either a lipstick or soothing lip balm before blending ever so slightly to achieve a gradient hue.

Read: Tiktok Makeup Trends You Need To Try

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Here’s one we can definitely get behind – moisturized, dewy skin with a plump, healthy glow. As Hailey Bieber explained on her YouTube channel: “My standard when I go to bed at night is that if I’m not getting into bed looking like a glazed donut, then I’m not doing the right thing. Find yourself a moisturiser that helps you look like a glazed donut at the end of the day.”

Follow her lead by first gently exfoliating skin to slough away dead skin cells. Next comes a combination of essences and serums depending on your skin condition. A great all-rounder that won’t break the bank is Glossier’s Futuredew. Hailed as a hybrid between an oil and a serum, it comes laden with light-reflecting materials.


When a trend ranks up over 22 million views on TikTok, you know that it’s a certified winner! The #PurpleBlush hashtag is all the rage among the social media set and the product on everyone’s lips (or rather cheeks) is Fenty Beauty’s Fenty Cheeks Out Freestyle Blush in the color, Drama Cla$$.

But don’t just take our word for it. When describing her no-makeup beauty routine to her millions of followers, Rihanna dusted the purple shade onto her cheeks, layering it over a lighter rosy color as it’s “impossible to overdo it”. A girl after our own heart!

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