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Jeans every woman needs in her wardrobe


Preppy, elegant, casual or sophisticated… no matter what your style aesthetic, a good pair of jeans is essential to every wardrobe. But with the myriad of cuts and silhouettes of denim out there, it can be daunting to find the pair that’s right for you. Consider this your go-to guide for the denims you simply have to have.


Move over, low-rise! The hip-baring super-low style of the noughties has been replaced by a much more forgiving and figure-flattering fit. High-waisted jeans have the benefit of cutting your frame right at the smallest part of the waist, creating a beautiful slimming effect. When shopping, look for a pair in stretch denim that allows for some movement in the waistline.

We love this pair from J Brand as seen on style blogger Jess Alizzi. It’s the brand’s iconic 1212 Runway Fit that features a slimming straight leg plus a classic button and zip fly. 

Pair these jeans with the Beauty and The City Lengthening and Volumizing Mascara

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Take note – these are not the unflattering balloon shape of the 80’s. The modern take on mom jeans is defined by a looser body-skimming fit on the upper thighs and a nipped-in tapered waist. The result is a relaxed style perfect for lounging with sporty trainers or, for a more dressed-up feel, pair them with slinky stiletto heels and a tailored blazer. The options are endless!


Here is a style that’s a perennial favorite with good reason – the gradual flare shape towards the bottom provides the perfect streamlined effect. Even better – the forgiving silhouette is flattering on just about every body shape. Whether you are apple-, pear-shaped or rectangular, bootcut jeans balance out the body by creating a stunning hourglass shape.  

Read: Comfortable and Affordable Leggings You Need

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We’re dubbing this one an instant classic. With a forgiving stretch waist for comfort, it’s perfectly flattering for the female form. The strategically cropped hemline, on the other hand, draws the eye downward to not only elongate the legs but also to add a slimming effect. This pair by Favorite Daughter is the super-flattering Valentina Super High Rise in the shade Dallas. Simply stunning!


Straight leg jeans are the comforting classic you didn’t know you needed. Whether it’s a last-minute trip to the mall or a cosy catch-up with friends, you’ve got the perfect base for any outfit. Simple, minimalist and just a little bit retro, this style looks fantastic with everything from a boxy blazer to a basic white tee

Use the Beauty and The City Eyebrow Pencils to easily apply by feathering lines from the start of the brow through the ends.

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Think of black jeans as the denim equivalent to the little black dress. Equally elegant and effortless, this wardrobe staple can take you stylishly from the office to a dinner party with ease. Or, if your style leans more towards edgy and grunge, pair your black denims with a little leather jacket and spiky stilettos for a daring style statement. 

Not sure where to begin? Make like model Bianca Mitsuko and go for a pair that clings to the curves in all the right places! Her pick is the Good Classic Boot style from Good American in the shade Black 162. Looking good, girl!

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Watch our 2-minute smudged eyeliner look!

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